About Us
The Story of McCaskill & Company
McCaskill & Company is the fulfillment of a lifelong dream. As a young boy, William "Bill" Campbell loved visiting his grandmother, Gussie McCaskill Campbell. Together, they would admire the jewels and gems his great-grandfather had collected from his travels around the world. Bill's fascination with diamonds and precious stones never faded. He grew up with a deep appreciation for fine jewelry, a passion inspired by his grandmother, for whom he later named his store.
Despite this early love for jewelry, Bill didn’t initially pursue it as a career. After college, he spent over 20 years managing his family’s hardware and building supply businesses. However, when those businesses were sold, Bill finally had the chance to follow his true calling. In 1994 he started with a small kiosk in Seaside, then moved to the Market Shops, where he was the sole employee.
As McCaskill & Company grew, Bill’s wife, Elizabeth, joined him, overseeing business operations and marketing. After a 25-year career in community mental health as a licensed therapist and administrator, Elizabeth made the bold decision to work full-time alongside Bill when they moved to their current standalone location in 1999.
In the fall of 2008, the Campbells expanded with the opening of Sarah Carolyn @ McCaskill & Company, a fashion jewelry and accessory boutique founded by their daughter. Sarah Carolyn filled a niche in the Destin area for quality, moderately priced jewelry. After seven successful years, Carolyn took on a more active role at McCaskill &Company, and the boutique was closed. In the summer of 2015, the space once home to Sarah Carolyn was transformed into a luxurious Bridal Design Gallery, offering couples an intimate, relaxing setting to find the perfect wedding rings during one of life’s most magical moments.
Today the Bill, the founder, has transitioned to a less active role, with Carolyn assuming the responsibilities of overseeing day-to-day operations and our team of 18 employees. Together with Elizabeth, they are leading an exciting major renovation and expansion set to open late 2025.
To all our clients, from everyone at McCaskill & Company—thank you for being part of our journey!
Bill & Elizabeth Campbell
Carolyn Campbell Brigman
Meet Our Founders
Bill Campbell
After graduating from college with a business degree, Bill was groomed to take over the family building supply business. After 20 successful years, he decided to follow his heart and sold his two businesses to begin his career in jewelry. With no experience in the field, Bill relied on his intense passion for jewelry and sheer determination to make it work. Starting as a personal jeweler with only a very small suitcase, he called on friends and referrals sharing his jewelry. Within months he was asked to join the Seaside Merchants and McCaskill & Company was born. From there, Bill moved the company to Sandestin Golf and Beach Resort and then built the current free standing location. Bill has become known throughout the Southeast for his keen eye, intense love of design and gracious nature. One of his greatest delights is personally cherry picking each piece of jewelry that is featured in McCaskill & Company. He loves hosting guests and making each visit a memorable experience.
Elizabeth Campbell
The jewelry business was a second career choice for Elizabeth as well. With masters degrees in psychology and in health education, she worked in community mental health as a licensed therapist and administrator for 25 years while raising their three children. As McCaskill & Company grew, Elizabeth performed the administrative and marketing functions in the evening. With more and more time devoted to the business, Elizabeth eventually left her profession to assume a full time role in the company. With husband, Bill, on the sales floor, Elizabeth assumed responsibility for general operations and administration. Over the years she has continued this niche in the business. Although she considers herself “behind the scenes,” her influence is readily detected in her elaborate marketing and her attention to all the details from personnel to all the special “touches” that you receive from McCaskill & Company. Elizabeth especially enjoys all of the aspects that work together to deliver McCaskill’s consistent branded message.
Carolyn Brigman
Being the daughter of Bill and Elizabeth Campbell, proprietors of the acclaimed McCaskill & Company, Carolyn grew up in the jewelry business. Over the years she had accompanied her parents at numerous jewelry shows and was particularly helpful in selecting the more fashion-oriented collections. Upon completion of her Business Hospitality degree at Florida State University, she returned to McCaskill & Company to further the success of the store for another generation. Her first seven years were spent in her fashion and jewelry boutique, Sarah Carolyn. Needing to devote her full attention to McCaskill & Company (and the birth of her baby boy), she closed Sarah Carolyn in 2015. As was the plan, her former boutique served as the perfect training ground for running all aspects of a business, just on a much smaller scale. Carolyn now serves as Vice President of McCaskill & Company. With her father’s keen eye for jewelry and her mother’s business savvy, the future of McCaskill & Company is in very good hands.
