Rolex & McCaskill & Company Fine Jewelry History
For more than three decades, the name McCaskill & Company Fine Jewelry has embodied exceptional quality, passionate service, and excellence by every measure.
Now more than 30 years later, McCaskill & Company remains proudly family-owned and operated, with the second generation represented by Carolyn Brigman. Together, we continue to uphold the values that align so closely with Rolex: integrity, passion, precision, and a relentless pursuit of excellence—serving the Emerald Coast and beyond with timeless distinction.
Our History
McCaskill & Company is the fulfillment of founder Bill Campbell’s lifelong dream. In 1993, Bill transitioned from a successful career in the building supply industry to pursue his passion for fine jewelry and timepieces. What began as a small personal collection shared with family and friends soon evolved into a retail presence, opening in 1994 as a modest kiosk in Seaside, Florida.
As demand and reputation grew, along with his wife Elizabeth, the Campbells established their signature freestanding gallery in Destin in 1999. Designed to feel like a refined private residence, the showroom became a destination known for hospitality, elegance, and an unwavering commitment to excellence.
A New Vision
A defining milestone came in 2001, when McCaskill & Company was honored to become an Official Rolex Jeweler. The alignment between Rolex and McCaskill & Company—each known for heritage, precision, and integrity—was natural and deeply meaningful. The addition of Rolex brought new depth to our gallery, introducing clients to the world’s most respected watchmaker.
Keeping Time
To further elevate the client experience, our showroom introduced a dedicated Rolex Corner in 2016—a prominent space that echoed the brand’s iconic identity and uncompromising standards.
Today, we are expanding our showroom from 5,000 to 10,000 square feet to include a luxurious state-of-the-art Rolex-dedicated environment. This space is meticulously curated in collaboration with Rolex to ensure that every element – from the architectural finishes to the lighting, furnishings and displays – echoes the brand’s commitment to excellence. This immersive environment will offer a deeper connection to the world of Rolex, where timeless design, heritage, and luxury converge.
