Tim Ellenburg

The passage of time, that incremental ticking off of seconds into minutes, minutes into hours, is one of the most fundamental aspects of life. Most of us live by the digital clock of a smartphone or by the hands of a traditional watch, constantly tethered to stubborn time. And yet, it has never been the accuracy in time-telling that has distinguished a TAG Heuer or a Omega or a Rolex. No, instead these luxury timepieces serve as symbols of beauty and stature and even of the sacredness of time itself.

Such precise and polished timepieces, whether automatic or quartz driven, require regular care to ensure performance and accuracy. Tim Ellenburg, McCaskill & Company’s on staff Rolex technician, recommends full service care for automatic timepieces every 5 to 7 years from ownership, entailing refinishing of bracelet and case, cleaning, and replacement of crown and gaskets. In quartz driven timepieces, batteries should be replaced every 18 to 24 months. Regular maintenance of luxury timepieces will preserve their quality and precision.

Shinola Gold

Throughout the week of September 22, we would like to offer complimentary watch batteries for owners of quartz driven timepieces. Join us at any point this week, and Tim will personally perform the installation in-store. Just like the regular ticking of a clock, replacement of batteries is a necessity for accuracy. This week, allow McCaskill & Company keep you on time; come in and ask for a complimentary battery fro your quartz driven timepieces in Destin Fl today!