We are absolutely thrilled to be one of the select jewelers to launch the new Shinola. It was not only are they cool watches, bicycles and leather goods, but Shinola has such a captivating All American story. It is all about preserving a legacy through their collaborations. Shinola represents a business motivated decision to open a factory in the economically depressed city that has been struggling to maintain its former glory, with the believe products should be built to last and that they should be built right here in America.
Shinola Detroit
Shinola tells their story best:
Our Story
In the fall of 2011, Shinola a Bedrock Manufacturing, Co. brand, was conceived with the belief that products should be built to last, and they should be built right here in America. As makers of modern, handcrafted watches, bicycles, leather goods, and journals, we are proud to be based in Detroit, a community minded city with a strong manufacturing legacy.
We built our watch factory within the College for Creative Studies in the former Argonaut building, where each Shinola timepiece is built by hand, including full assembly of the Argonite movements that power our watches. As a new company with storied name, we stand for sill at scale, the preservation of craft, and the beauty of industry.
Home of Shinola Factory
Shinola factory
Watches
To build the first handmade watch in Detroit, we had to build the first watch factory in Detroit. Our production line is among the most modern in the world, and our factory adheres to Swiss quality standards. Everything is done by hand, from building our own movements to final assembly.
We chose this city, because it knows how to make things, and has made them well for more than a century. We believe that if we can build watches here, we can build anything here.
Shinola Watches
Shinola Watches
Leather Goods
The leather used for Shinola watch straps and leather goods comes from Horween of Chicago, one of America’s oldest tanneries, in continuous operation since 1905. Horween is one of the last tanneries in America still undertaking the full production process in-house, from raw unprocessessed hides to full finished leather. They use proprietary vegetable-dy processes that produce leathers of remarkable softness and durability. It takes time to make leather this way and it’s exceptionally labor-intensive, but Horween remains uncompromising in its methods. While most American tanneries have either close their doors or moved operations overseas, Horween is still in business on the banks of the Chicago River. It’s important of us to emphasize handmade processes and work with people who feel the same way.
Leather from Horween is sent to the Eric Scott leatherworking factory in Ste. Genevieve, Missouri for cutting stitching, and additional fabrication. Their expert seamstresses and craftspeople, working predominantly by hand, create finished Shinola leather goods.
Shinola Leather Goods
Bicycles
The heart and soul of a Shinola bicycle begins in the legendary Waterford Precision Cycles factory in Wisconsin, where our frames and forks are individually handcrafted by experts using lightweight double-butted chromoly steel. It’s a process that requires an incredible amount of careful handwork performed by master craftsmen, many of whom have decades of experience working in the same factory. Once the frames and forks are finished, they’re shipped to our Detroit workshop along with the rest of our components, including Shimano internal hubs and our Shinola leather saddles.
Our master production mechanics, in Detroit, then hand-fit each component during the custom-level assembly. This close attention to each detail ensures that every bicycle that ships from our Detroit workshop delivers impeccable reliability and an unbeatably smooth and responsive ride.
Shinola Bike
Again we are so happy to bring Shinola to Destin. We think that you will be extremely pleased with the very moderate pricing of the timepieces given the exceptional quality. They are in available in a variety of styles, strap colors, metal colors and dials…which means that there is something for everyone! Drop by and check them out at our gallery located between Destin and Sandestin.
